SAP Sports One provides digital solutions to help sports clubs and associations run at their best. With tools for each major club department, SAP Sports One assists clubs and associations with planning, communication, capturing information, and data-driven decision-making.

Knowing we were pitching to iconic clubs like the New York Yankees and Manchester United , we set out to create content that would leave a smashing impression at trade shows or high-stakes meetings.

Brief
  • Identity
  • Infographics
  • Pitch Deck 
  • Marketing Materials
  • Copywriting

Tailored for sports marketers as the audience, our designs and infographics succinctly convey SAP's product benefits and outcomes. We created a comprehensive system of iconography, typography, imagery, and color palettes to effectively convey SAP's offerings.  The products are inherently complex, requiring sales materials that effectively communicate their intricacies while staying on brand throughout.

SAP is a purveyor of top-tier SAAS products, so getting to know their offerings inside-out was a masterclass in the future of Data Driven CX. As marketers, we learned so much. As die-hard sports fans, it was just a blast to work with sports motifs throughout the visual language.

CASE STUDIES
  • Case Study 1
  • Case Study 2
  • Case Study 3
  • Case Study 5
  • Case Study 4
  • Case Study 6