We set out to create a thoughtful design system that is adaptive to “The Wealthy Barber” and its evolving needs. It's an incorporation of intuitive layouts, stylish subtleties, and spaciousness; designed with user comprehension and learning in mind.
- Creative Production
- Art Direction
- Web Design
- Web Development
Former Dragon on CBC’s “Dragons’ Den” and best-selling author of “The Wealthy Barber” and “The Wealthy Barber Returns,” David Chilton has helped millions of Canadians to better manage their money.
Each component we created was thoughtfully curated to prioritize usability, clarity, and confident style.
Logo Design
Prioritizing scalability and modernity, we interpreted the ‘barber pole’ by stripping back the details. What remains is a bold, strong, yet whimsical emblem. The expressive wavy form gives movement to the ‘barber pole’ stripes - the upward direction lending to the aspirational feel we are looking to instill in the brand. We stuck with a serifed font - instantly recognized as astute & professional.
Colour Pallet
“The Wealthy Barber” colour scheme needed an update from the traditional barber pole red and blue, we went for tones that felt sophisticated, approachable and would appeal to a wide range of demographics.
